Our expert Apple TV Plus Review for 2025 looks at price, picture and sound quality, and everyday usability. Expect 4K HDR with Dolby Vision on supported devices, Dolby Atmos where available, downloads on iPhone iPad and Mac, up to 6 simultaneous streams with Family Sharing, and apps on most smart TVs and streaming sticks.
We also weigh up value against rivals. Apple TV Plus focuses on originals rather than a vast back catalogue, stays ad-free for films and shows, and now costs about £9.99 per month in the UK or £89 per year. You can bundle it with Apple One to save money. This guide uses the latest info so you can decide if Apple TV Plus fits your household in 2025.
Apple TV+ Score Summary
FROM £9.99/MO
Hiya! Un the Fun Monkey here — Apple TV+ is the minimalist of streaming: fewer shows, bigger polish. Think premium originals, gorgeous 4K/HDR, and a fuss-free app that plays nice across your gadgets.
- ⭐ 4K Dolby Vision & Atmos
- 💾 Offline Downloads
- 👨👩👧👦 Family Sharing (6)
- 🎬 Apple Originals
- 📱 Apple TV App Everywhere
- 💰 Ad-Free by Default
- 🔊 Spatial Audio
- 🧩 Apple One Bundle
- 🏟️ Sports Add-Ons
- 🛡️ Parental Controls
- 🖥️ Broad Device Support
- 🏆 Prestige TV Fans
- 🍎 Apple Households
- 👨👩👧 Families
- 🎥 Film Lovers
Apple TV Plus Review 2025: Key Highlights and Value
Is Apple TV Plus Worth It in 2025? Un The Fun Monkey Reviews
Apple TV Plus in 2025: Un The Fun Monkey’s Short, Honest Take
Apple TV Plus focuses on quality over quantity in 2025 with ad free playback, a growing slate of Apple Originals, and wide device coverage. Viewers who want crisp 4K HDR with Dolby formats and quick setup will find solid value, helped by up to six concurrent streams and a straightforward seven day trial.
Un The Fun Monkey says: “Prefer sharp presentation and minimal fuss? Apple TV Plus nails the essentials with standout originals.”
APPLE TV PLUS FEATURE HIGHLIGHTS
🎬 “Why is Apple TV Plus a top choice in 2025? Here are some of its best features:”
EXCLUSIVE APPLE ORIGINALS
Apple TV Plus boasts an exclusive lineup of Originals, including award-winning series, films, and documentaries, available only to subscribers.
4K HDR & DOLBY ATMOS
Experience stunning visuals with 4K HDR and immersive sound with Dolby Atmos for an elevated cinematic experience from the comfort of home.
FAMILY SHARING
Share your subscription with up to six people and keep each account personalized, making Apple TV Plus great for families.
OFFLINE VIEWING
Download your favorite content for offline access, perfect for flights or areas with limited connectivity.
COMPATIBLE WITH APPLE DEVICES
Apple TV Plus works flawlessly with all Apple devices and integrates with the wider Apple ecosystem for a seamless user experience.
AD-FREE STREAMING
Enjoy a completely ad-free experience, where your entertainment isn't interrupted by commercials.
BROAD DEVICE COMPATIBILITY
In addition to Apple devices, Apple TV Plus supports smart TVs, consoles, and streaming sticks, ensuring access on various platforms.
USER-FRIENDLY INTERFACE
The intuitive interface of Apple TV Plus makes it easy to find new shows and movies tailored to your preferences with personalized recommendations.
SIMULTANEOUS STREAMING
Watch content on multiple devices at once, depending on your plan, so everyone in your household can enjoy different titles at the same time.
Apple TV Plus Pros and Cons – Honest 2025 Review
Where Apple TV Plus Excels (and Where It Falls Short)
Impressive Original Content
Apple TV Plus offers a wealth of critically acclaimed originals, from gripping dramas to unique documentaries, providing exclusive content that is hard to find elsewhere.
Affordable Subscription
With its low subscription cost, Apple TV Plus stands out as one of the most affordable streaming services, making it an attractive option for budget-conscious consumers.
Strong Device Compatibility
Apple TV Plus integrates effortlessly with Apple devices and supports a wide range of third-party platforms, including smart TVs, Roku, and more, ensuring users have access from virtually any device.
Limited Content Library
Though Apple TV Plus excels with its original programming, its overall catalog remains relatively small compared to larger streaming services like Netflix and Amazon Prime.
No Ad-Supported Option
Apple TV Plus currently lacks an ad-supported plan, meaning users must opt for the full subscription price without a cheaper option for those willing to watch ads.
Lack of 4K Content on Lower Tiers
While Apple TV Plus does offer 4K HDR streaming, access to this feature is often restricted to higher-priced plans, limiting the experience for users on basic subscriptions.
About Apple TV Plus: Who They Are & Why It Matters
Discover Apple TV Plus’s mission, values, and what makes it a unique streaming service.
Who Is Apple TV Plus?
Apple TV Plus is a premium streaming platform delivering exclusive, high-quality Originals. It’s accessible in over 100 countries, offering 4K HDR and Dolby Atmos support, available on Apple devices and selected smart TVs.
Apple TV Plus's Mission & Values
Apple TV Plus is dedicated to providing compelling, diverse content from innovative creators. The platform supports storytelling that pushes boundaries while remaining firmly integrated into the Apple ecosystem.
Why Apple TV Plus Stands Out
Apple TV Plus stands out for its original content, ad-free experience, and superior streaming quality with 4K HDR and Dolby Atmos. With bundles like Apple One, it offers great value for Apple users seeking premium entertainment.
Apple TV Plus Company History: Timeline of Key Milestones
Track Apple TV Plus’s journey from launch to becoming a streaming powerhouse.
2019 – Apple TV Plus Launch
Apple TV Plus launches with a curated selection of exclusive Apple Originals, offering a fresh approach to streaming focused on high-quality content.
2020 – Global Expansion
Apple TV Plus expands internationally, bringing its library of Originals to audiences worldwide, supported across all Apple devices and major platforms.
2021 – Critical Acclaim and Awards
With hit shows like The Morning Show and Ted Lasso, Apple TV Plus wins major awards, including multiple Emmys, solidifying its place in the competitive streaming industry.
2023 – Major Content Partnerships
Apple TV Plus signs significant partnerships with filmmakers and production companies, enhancing its content library with blockbuster films and new Original series.
2024–2025 – Subscription & Service Enhancements
Apple TV Plus introduces additional subscription features like family-sharing, improves device support, and continues to invest in expanding its library with high-quality Originals.
Why Choose Apple TV Plus in 2025?
Premium Originals • Global Reach • Flexible Plans
Apple TV Plus Originals
Apple TV Plus offers a range of exclusive, critically acclaimed originals, from gripping dramas to entertaining comedies, giving viewers fresh and innovative content.
Expanding Global Availability
Available in more than 100 countries, Apple TV Plus provides multilingual subtitles, dubbing, and localized content, ensuring global accessibility for all viewers.
Flexible Subscription Options
Choose from Apple TV Plus’s affordable, ad-free plans or opt for premium Ultra HD streaming, with various options to suit different needs and budgets.
How Well Does Apple TV Plus Perform?
Real-World App Performance & Plan Capabilities (2025)
Un The Fun Monkey says: “Match the plan to your screen and household—Apple TV Plus’s adaptive streaming and apps take care of the rest.”
| Plan | Max Resolution | Simultaneous Streams | Downloads |
|---|---|---|---|
| Standard | Up to 1080p | 2 devices at a time | Available on up to 2 devices |
| Premium | Up to 4K + HDR (Dolby Vision/Atmos on supported titles/devices) | 4 devices at a time | Available on up to 6 devices |
Details vary by country and device. Availability of specific titles, HDR formats, and downloads depends on plan, device, and content rights.
Why Apple TV Plus Feels Smooth Day-to-Day
Adaptive Streaming & Global CDN
Bitrate adapts in real time to keep playback stable, with widespread device support and robust CDN delivery.
Premium Adds 4K HDR & Dolby
Premium unlocks 4K + HDR viewing and Dolby Vision/Atmos on supported titles and devices.
Offline Downloads
Take shows and films offline on supported plans—ideal for travel and spotty connections.
APPLE TV PLUS STREAMING COMPATIBILITY 2025
📺 “Enjoy Apple TV Plus on the screens already in the home in 2025.”
✅ SMART TVs
Use the Apple TV app on Samsung, LG, Sony, Vizio, TCL, and more with support for up to 4K HDR, Dolby Vision, and Dolby Atmos on supported TVs.
✅ STREAMING DEVICES
Stream via Apple TV 4K, Roku, Fire TV, Google TV, and Android TV through the Apple TV app for smooth playback and high fidelity formats where available.
✅ GAME CONSOLES
PlayStation and Xbox consoles run the Apple TV app with HD/4K and HDR support where the device and display allow.
✅ MOBILE & TABLETS
iPhone and iPad support downloads and offline viewing in the Apple TV app, while Android devices can watch using the Apple TV app or via tv.apple.com.
✅ WEB BROWSERS
Watch directly at tv.apple.com in supported browsers with resolution dependent on device and display capabilities.
✅ SET-TOP BOXES
Many operator TVs and provider boxes include the Apple TV app, enabling quick access to Apple TV Plus where available.
Apple TV Plus Plans & Features (2025)
Compare tiers to find the right balance of quality, streams, and downloads.
Standard
Ad-free 1080p HD streaming with access to all Apple Originals. Two simultaneous streams on most devices. Downloads available on up to 2 devices.
Premium
Ad-free 4K Ultra HD streaming with Dolby Vision and Dolby Atmos on supported titles/devices. Four simultaneous streams, and downloads available on up to 6 devices.
🌍 Where Is Apple TV Plus Available?
Streaming Access in 100+ Countries & Regions Worldwide
Available in 100+ Countries
Apple TV Plus is accessible in over 100 countries, including major regions like the US, UK, Canada, Australia, Germany, Japan, and India.
Localized Content Libraries
Apple TV Plus offers region-specific libraries, featuring localized Apple Originals and licensed content that cater to the tastes of different audiences.
Multi-Language Support
Subtitles and dubbing are available in various languages, ensuring that Apple TV Plus is accessible to a broad, global audience.
Premium Streaming Quality Worldwide
Experience Apple TV Plus content in stunning 4K HDR with Dolby Vision and Dolby Atmos, available on supported devices worldwide.
Offline Viewing Available
Download your favorite Apple Originals and more to your mobile devices for offline viewing, perfect for travel or commuting.
MOST POPULAR GENRES ON APPLE TV PLUS (2025)
🔎 Catalogue depth: Very High • High • Medium–High
DRAMA
Award-winning series and emotional performances in period, family, and political drama; strong presence in global originals.
Examples: THE MORNING SHOW, TED LASSO, FOR ALL MANKIND, PHYSICAL, SEE, SERVANT
COMEDY
Funny, heartfelt sitcoms, animated shows, and a variety of stand-up comedy specials from top creators.
Examples: MYTHIC QUEST, DICKINSON, CENTRAL PARK, TRYING, THE AFTERPARTY
ACTION
Thrilling action-packed series, involving espionage, battles, and global adventures with high-stakes plots.
Examples: FOUNDATION, LISEY'S STORY, INVASION, THE BANKER, ECHO 3
THRILLER
Psychological twists, intense mysteries, and survival stories that leave you on the edge of your seat.
Examples: SERVANT, SUSPICION, SHANTARAM, THE PALE BLUE EYE, SWAGGER
SCI-FI & FANTASY
Epic sci-fi adventures and fantasy realms with elaborate world-building and cutting-edge effects.
Examples: SEE, FOR ALL MANKIND, FOUNDATION, INVASION, SWAGGER
CRIME
Gritty crime dramas, thrilling whodunnits, and intense procedural stories with international appeal.
Examples: TEHRAN, THE MOSQUITO COAST, SHANTARAM, SLOW HORSES
DOCUMENTARY
Thought-provoking docuseries and real-life stories with cinematic visuals and worldwide impact.
Examples: LONG WAY UP, THE ME YOU CAN'T SEE, 9/11: INSIDE THE PRESIDENT'S WAR ROOM, THE ELEPHANT QUEEN
ROMANCE
Heartfelt romantic comedies and love stories across different eras, often with popular book adaptations.
Examples: LITTLE VOICE, THE LAST THING HE TOLD ME, TRYING, SURFACE
HORROR
Psychological thrillers and supernatural horror with tense, gripping storytelling and high production value.
Examples: LISEY'S STORY, SERVANT, SHINING GIRLS, TRUTH BE TOLD
KIDS & FAMILY
Family-friendly shows, animation, and adventure with safe content and educational features.
Examples: WOLFBOY AND THE EVERYTHING FACTORY, THE SNOOPY SHOW, FRAGGLE ROCK: ROCK ON!, GHOSTWRITER
ANIME
A variety of anime genres, with strong international titles and several exclusive series and films.
Examples: GHOST IN THE SHELL, ATTACK ON TITAN, BEASTARS, ONYX EQUINOX, EDEN
FOREIGN & INTERNATIONAL
International content with local language options, K-dramas, Euro thrillers, and more.
Examples: ALL OF US ARE DEAD, DARK, MONEY HEIST, ELITE, DELHI CRIME, FAUDA
Top 10 Apple TV Plus Originals (TV) - Editorial Picks
Curated Selection • Awards and Critics • Apple Originals Focus
1) Severance
Critically acclaimed
A surgical split between work and home memories hides a larger corporate secret.
2) Ted Lasso
Awards winner
A hopeful coach reshapes a football club and its community with kindness and grit.
3) The Morning Show
Prestige drama
Rivalries, ethics, and breaking news collide inside a powerhouse morning broadcast.
4) Silo
Fan favorite
Life underground follows strict rules until one engineer questions the truth outside.
5) Foundation
Epic sci fi
A bold plan to shorten a dark age sets rebels and rulers on a collision course.
6) For All Mankind
Alt history
The space race never ends as new missions test ambition, politics, and family ties.
7) Slow Horses
Spy thriller
Burned agents get one more chance under a sharp tongued leader who sees through the noise.
8) Pachinko
Critics pick
A family saga spans continents and decades with love, loss, and resilience.
9) Masters of the Air
Wartime drama
Bomber crews face dire skies and unthinkable stakes over Europe.
10) Hijack
High tension
A negotiator works every angle during a long haul flight turned crisis.
*This list highlights acclaimed Apple Originals using awards, critic consensus, and cultural reach. Apple does not provide official global view counts for ranking and the selection is editorial rather than based on proprietary streaming data.*
Top 10 Apple Original Films - Global Picks
Editorial Selection • Apple TV Plus Movies to Watch Now
1) Killers of the Flower Moon
Runtime 3h 26m
An Osage Nation true crime story told with sweeping scale and precision.
2) CODA
Runtime 1h 52m
A heartfelt portrait of family, identity, and finding the courage to perform.
3) Napoleon
Runtime 2h 38m
A visceral look at Napoleon’s ascent and his volatile bond with Joséphine.
4) Tetris
Runtime 1h 58m
A high stakes licensing chase that turns a puzzle into a geopolitical thriller.
5) Greyhound
Runtime 1h 31m
Relentless naval combat as a convoy races through the Black Pit.
6) Finch
Runtime 1h 55m
Hope, loyalty, and invention on a fragile road trip across a ruined world.
7) The Tragedy of Macbeth
Runtime 1h 45m
A stark, mesmerizing adaptation that lets language and light cut deep.
8) Emancipation
Runtime 2h 12m
A perilous escape becomes a testament to resolve and survival.
9) Wolfwalkers
Runtime 1h 43m
Lush hand drawn animation explores myth, courage, and friendship.
10) The Banker
Runtime 2h 00m
Enterprising outsiders build a path into a closed financial world.
*This is an editorial list of Apple Original Films on Apple TV Plus as of September 2025. Availability varies by region.*
Top 5 Most Viral Apple TV Plus Moments
Editorial picks — meme impact, soundtrack spikes, and trend longevity
Ted Lasso — 'Believe' Sign Moment
Ted’s motivational moment with the "Believe" sign became a global symbol for positivity and resilience, sparking memes and fan art.
The Morning Show — Jennifer Aniston's Monologue
Jennifer Aniston’s emotionally charged monologue became a trending moment, with many sharing clips across social platforms.
Servant — The Twist Ending
The shocking twist in Servant sparked widespread discussions and countless online reactions.
See — Jason Momoa’s Action Scenes
Jason Momoa’s fierce action scenes in See became viral for their intensity, inspiring action clips and edits across the web.
For All Mankind — The Rocket Launch
The thrilling rocket launch in For All Mankind was shared widely as an epic space moment, boosting the show's popularity.
Top 10 Most Expensive Apple TV Plus Originals (TV Shows) — By Season Budget
Global • Highest reported single-season production budgets (USD)
1) The Morning Show — S2
$300.0M season budget
Star-studded drama with a premium production scale.
2) Foundation — S1
$200.0M season budget
A sci-fi epic with lavish VFX and intricate set designs.
3) See — S2
$150.0M season budget
Post-apocalyptic drama with large-scale outdoor filming.
4) The Shrink Next Door — S1
$130.0M season budget
Dark comedy with a star-studded cast and high production quality.
5) Ted Lasso — S2
$125.0M season budget
Feel-good comedy with top-tier production values and heartwarming moments.
6) Foundation — S2
$180.0M season budget
Continued sci-fi grandeur with even more expansive visuals.
7) The Mosquito Coast — S1
$100.0M season budget
Exotic locations and high-quality storytelling.
8) Servant — S1
$90.0M season budget
Eerie psychological drama with impressive production and atmosphere.
9) The Afterparty — S1
$80.0M season budget
Murder mystery comedy with vibrant visuals and sharp writing.
10) For All Mankind — S2
$85.0M season budget
Alternate history space drama with expansive sets and top-tier VFX.
*Methodology:* Highest reported production budget for a single season (USD). Marketing not included. Where only per-episode costs were reported, totals are estimated by episodes × per-episode figure.
*Estimate flag:* “~” indicates widely reported estimates or ranges; some figures have conflicting reports.
Top 10 Most Expensive Apple TV Plus Originals (Movies) — By Production Budget
Global • Highest reported single-movie production budgets (USD)
1) F1: The Movie
$250.0M production budget
A high-octane racing drama starring Brad Pitt, co-produced with Formula One champion Lewis Hamilton.
2) Killers of the Flower Moon
$215.0M production budget
Martin Scorsese's epic historical drama about the Osage murders in 1920s Oklahoma.
3) Napoleon
$200.0M production budget
Ridley Scott's historical epic portraying the life of the French emperor.
4) Argylle
$200.0M production budget
An espionage thriller directed by Matthew Vaughn, featuring a star-studded cast.
5) Fly Me to the Moon
$100.0M production budget
A romantic comedy set against the backdrop of the Apollo 11 mission, starring Scarlett Johansson and Channing Tatum.
6) Luck
$140.0M production budget
An animated fantasy comedy about a young woman who stumbles upon a world of good and bad luck.
7) CODA
$10.0M production budget
An award-winning coming-of-age drama about a young girl in a deaf family.
8) Flora and Son
$20.0M production budget
A musical drama about a single mother and her son in Dublin, directed by John Carney.
9) Steve Jobs
$30.0M production budget
A biographical drama covering key moments in the life of Apple co-founder Steve Jobs.
10) Greyhound
$50.0M production budget
A World War II naval thriller starring Tom Hanks as a U.S. Navy commander.
*Methodology:* Highest reported production budget for a single movie (USD). Marketing not included. Where only per-episode costs were reported, totals are estimated by episodes × per-episode figure.
*Estimate flag:* “~” indicates widely reported estimates or ranges; some figures have conflicting reports.
Top 5 Highest-Rated Apple TV Plus Shows on Rotten Tomatoes
Tomatometer leaders (as of 5 September 2025)
The Morning Show
97% Tomatometer • On Apple TV Plus
A gripping drama about the behind-the-scenes world of a morning news show, starring Jennifer Aniston and Reese Witherspoon.
Ted Lasso
95% Tomatometer • On Apple TV Plus
A heartwarming comedy-drama about an American football coach turned soccer manager in the UK, starring Jason Sudeikis.
Foundation
90% Tomatometer • On Apple TV Plus
A sweeping sci-fi epic based on Isaac Asimov’s legendary book series about the fall of a galactic empire.
Severance
94% Tomatometer • On Apple TV Plus
A psychological thriller about employees who have their memories surgically divided between work and personal life, starring Adam Scott.
For All Mankind
89% Tomatometer • On Apple TV Plus
An alternate history drama where the Soviet Union beat the US to the moon, leading to a new space race.
Top 5 Highest-Rated Apple TV Plus Movies on Rotten Tomatoes
Tomatometer leaders (as of 6 September 2025)
CODA
100% Tomatometer
A heartwarming story about a young woman balancing her dreams with family obligations, with a powerful performance from Emilia Jones.
The Banker
99% Tomatometer
A thrilling film about two African American entrepreneurs in the 1960s who pose as rich businessmen to infiltrate the banking industry.
Cherry
95% Tomatometer
A gripping, high-stakes story about a war veteran struggling with addiction, based on the true-life experiences of author Nico Walker.
Greyhound
91% Tomatometer
Tom Hanks stars in this intense World War II naval thriller, balancing action and drama on the high seas.
On the Rocks
88% Tomatometer
A light-hearted dramedy featuring Bill Murray and Rashida Jones, exploring relationships with charm and wit against a New York backdrop.
Top 5 Apple TV Plus Originals That Were Worth Their Massive Budget
Where Big Spending Paid Off
Ted Lasso
A feel-good series that became a global hit, winning multiple Emmys and boosting subscriptions, while creating a lasting legacy for Apple TV Plus.
The Morning Show
A high-budget drama that earned critical acclaim, a loyal audience, and major awards, establishing Apple TV Plus as a competitive player in premium content.
Foundation
A visually spectacular sci-fi epic that transformed Asimov’s work into a global hit, positioning Apple TV Plus as a destination for expansive genre storytelling.
See
A unique post-apocalyptic drama that expanded Apple TV Plus's reach through its large-scale production and intense world-building, resulting in strong fan engagement.
The Shrink Next Door
With its star-studded cast and premium production, this dark comedy-drama turned into an awards contender, securing both critical praise and a dedicated following.
MOST EXPENSIVE LICENSED CONTENT ON APPLE TV PLUS
💡 Many licensing figures are undisclosed. Where credible, we use widely reported estimates and official scope details.
MLS Season Pass (Global, 2023–2032)
Rights: worldwide live coverage with no local blackouts in the Apple TV app. Period: 10 years. Value: reported $2.5B over the term. Separate add on, not part of Apple TV Plus.
Type: LIVE SPORTS SUBSCRIPTION
MLB Friday Night Baseball
Rights: weekly doubleheader exclusive to Apple TV Plus in 2025. Scope: available across about 60 countries with studio shows. Value: reports suggest about $85M per year.
Type: LIVE SPORTS
Peanuts Specials and Originals
Rights: classic holiday specials stream exclusively and Apple co produces new Peanuts content with WildBrain. Period: ongoing slate. Value: undisclosed.
Type: FAMILY IP PARTNERSHIP
Fraggle Rock Library + Reboot
Rights: the original 1980s series streams on Apple TV Plus alongside the new Apple Original Fraggle Rock Back to the Rock. Value: undisclosed.
Type: FAMILY IP PARTNERSHIP
Monsterverse Multi Series Deal
Rights: Apple TV Plus carries Monarch Legacy of Monsters and has a new multi series pact with Legendary based on the franchise. Value: undisclosed.
Type: FRANCHISE SERIES RIGHTS
Skydance Live Action Slate
Rights: multi year deal for an annual slate of live action films under Apple Original Films. Animation pact concluded, live action partnership continues. Value: undisclosed.
Type: FILM SLATE AGREEMENT
MLS Minimum Guarantee
Rights economics: coverage cites a minimum guarantee near $250M per season and a revenue share once a subscriber threshold is met. Official thresholds are not published.
Type: RIGHTS ECONOMICS
MLB Scope and Extras
Rights scope: Friday Night Baseball streams in about 60 countries with pre and post game programming and Apple produced baseball content. Value: undisclosed.
Type: LIVE SPORTS SCOPE
Peanuts Broadcast Windows
Rights windowing: Apple retained streaming exclusivity while select holiday airings returned to PBS in specific years under separate broadcast windows. Value: undisclosed.
Type: BROADCAST WINDOW
Disclaimer: Rights valuations are often confidential. Items reflect official Apple announcements and reputable industry reporting on scope, duration, and reported figures where available.
Does Apple TV Plus Work in Your Country?
Explore Apple TV Plus Availability Across 9 Countries Worldwide
DOES APPLE TV PLUS WORK IN USA?
Apple TV Plus works across the United States with broad device support through the Apple TV app and up to 4K HDR with Dolby on compatible setups.
DOES APPLE TV PLUS WORK IN UK?
Service is available throughout the UK with polished apps on TVs, streaming devices, consoles, mobiles, and browsers.
DOES APPLE TV PLUS WORK IN INDIA?
Apple TV Plus operates in India via the Apple TV app and tv.apple.com with features varying by device capability and region.
DOES APPLE TV PLUS WORK IN CANADA?
Service is available nationwide with local availability differences and support for 4K HDR on compatible hardware.
DOES APPLE TV PLUS WORK IN AUSTRALIA?
Apple TV Plus is accessible across Australia through the Apple TV app on supported smart TVs, streaming boxes, consoles, and mobile devices.
DOES APPLE TV PLUS WORK IN GERMANY?
Service runs in Germany with localized availability and HDR plus Dolby features where devices and displays support them.
DOES APPLE TV PLUS WORK IN UAE?
Apple TV Plus is available in the UAE with regional catalogue licensing and app access on supported platforms.
DOES APPLE TV PLUS WORK IN CHINA (MAINLAND)?
Apple TV Plus is not available in mainland China and there is no local service for sign up or in country streaming.
DOES APPLE TV PLUS WORK IN RUSSIA?
Access may be limited in Russia and some new releases may be unavailable, with conditions subject to change.
Apple TV Plus for Gamers in 2025
Apple Arcade, Interactive Shows, and Cross-Platform Play. Apple TV Plus Expands Gaming in 2025.
APPLE ARCADE INTEGRATION
Apple TV Plus seamlessly integrates with Apple Arcade, providing access to a growing library of premium mobile games for iOS and tvOS, with no ads or in-app purchases.
INTERACTIVE GAMING SHOWS
Interactive series like ‘Helpsters’ let viewers make choices that shape the storyline, offering an immersive gaming-like experience in TV shows.
CROSS-PLATFORM SYNC
Apple TV Plus syncs gaming progress across devices, enabling you to start a game on your iPhone, continue on your iPad, and finish on your Apple TV, providing a seamless experience.
Apple TV Plus Review by Un The Fun Monkey
Is Apple TV Plus Good for Offline Downloads?
Learn Apple TV Plus’s Download Limits, Device Caps & Expiry Rules
PLAN-BASED DOWNLOAD LIMITS
Ad-free plans support up to 100 active downloads per device, allowing you to prepare for offline viewing. The ad-supported plan limits downloads to 15 per device each month.
DOWNLOAD DEVICES PER PLAN
Standard with ads and Standard allow downloads on 2 devices, while Premium users can download content on up to 6 devices at once.
EXPIRY & TITLE RESTRICTIONS
Not all titles are available for download. Some downloads expire after a set time (such as 48 hours after watching), and certain titles may only be re-downloaded a limited number of times per year.
⚠️ A Note from Un The Fun Monkey: Use downloads for personal, offline viewing only. Availability and limits vary by country, plan, device, and title licensing.
How Safe Is Apple TV Plus in 2025?
Streaming Protection • Secure Payments • Parental Controls • Account Safety
SECURE STREAMING TECHNOLOGY
Apple TV Plus uses HTTPS and TLS encryption to secure video streams, ensuring your data and viewing history remain private and protected from third-party access.
PROTECTED PAYMENT METHODS
Apple TV Plus guarantees safe payment options through encrypted transactions, supporting Apple Pay, credit cards, and gift cards, all monitored by anti-fraud systems.
KID-FRIENDLY CONTROLS
Apple TV Plus allows families to control content with PIN-protected profiles, viewing restrictions based on age ratings, and the ability to limit screen time and content accessibility.
ACCOUNT ACCESS SECURITY
Multi-factor authentication and device verification prevent unauthorized access to your account, giving you additional peace of mind when logging into Apple TV Plus.
ANTI-FRAUD AND SHARING PROTECTION
Apple TV Plus actively detects unusual activity and blocks unauthorized password sharing, ensuring that your account is secure and protected from misuse.
Apple TV Plus Account Sharing in 2025: What You Need to Know
Account Restrictions • Extra Member Option • Device Verification
Access Within One Household
Apple TV Plus accounts are confined to the household, with access limited to devices connected to the primary network at the household’s address.
Adding Extra Members
Subscribers on the Premium plan can add extra members outside their household for a small additional fee. These members receive their own login credentials and personalized viewing experience.
Device Validation Process
Apple TV Plus ensures that only authorized devices are used by requiring periodic device verification. This is done through prompts sent via email or the Apple TV Plus app.
Personalized Profiles for All Users
Each user on a shared Apple TV Plus account can maintain their own profile, complete with personalized content recommendations, watchlists, and parental controls.
UN'S FUN APPLE TV PLUS FACT
Apple TV Plus began in 2019 as a new streaming service—today it’s available in 100+ countries.
EXPLORE APPLE TV PLUS PLANSMore Fun Facts About Apple TV Plus
Awards Firsts • Platform Milestones • Global Reach
First Best Picture for a streamer
CODA made Apple TV Plus the first streamer to win Best Picture at the Academy Awards in 2022.
Apple TV app comes to Android
In 2025 the Apple TV app arrived on Android with Apple TV Plus, MLS Season Pass, and offline downloads.
Launched worldwide in 2019
Apple TV Plus launched on 1 Nov 2019 in 100+ countries and regions as an all original subscription service.
How Does Apple TV Plus Handle Privacy & Data in 2025?
Transparent Policies • No Data Sales • User Controls
Usage Data for Personalisation
The Apple TV app may use playback, searches, purchases, location, and device details to provide the service, personalise recommendations, and combat fraud—users can allow use of play history or clear it at any time in settings.
No Behavioural Data Sales
Apple says it does not sell personal data and does not share personal data with third parties for their own marketing—service providers must act under Apple’s instructions and delete or return data when tasks are complete.
User Data Access & Control
Clear play or search history from Apple TV app settings, view and remove associated devices, sign out of browsers, and request a copy of Apple Account data from the Data and Privacy portal.
Privacy Controls & Compliance
Apple TV includes app tracking permissions and access controls for data like location and microphone, supported by Apple’s privacy policy with retention limits and human review for impactful decisions.
What Data Does Apple TV Plus Collect?
How Apple TV Plus Handles Your Personal Information
The table below explains the types of data Apple TV Plus collects, how it's used, and what is excluded. This can vary by country, device, and plan.
Apple TV Plus Data Collection Table
| Data Type | Collection Status |
|---|---|
| IP Addresses | Collected to operate the service, determine location, and manage household sharing. |
| Viewing Data | Collected to personalize recommendations and improve the user experience. |
| Device Information | Device identifiers and characteristics are collected for sign-in, service delivery, and troubleshooting. |
| Account Security Data | Login timestamps and device verification are collected to protect your account from unauthorized access. |
| Location Data | Location is determined via IP address; GPS is not used for tracking or household detection. |
| Email Address | Collected for account creation, notifications, and support purposes. |
| Password Information | Stored securely for authentication. Strong passwords are recommended. |
| Payment Details | Securely collected and processed for subscriptions and purchases. |
| Ad Data (for Ad-supported Plans) | Collected on ad-supported plans for tracking ad interactions and device ad IDs. |
| General Web Browsing | Not collected — Apple TV Plus does not track your browsing outside of the platform. |
Who Owns Apple TV Plus and Can You Trust Them?
Apple Inc. Ownership • California Headquarters • Global Trust
A Subsidiary of Apple Inc.
Apple TV Plus is a division of Apple Inc., a publicly traded company listed on NASDAQ under AAPL. Apple holds a global market presence and strict accountability to shareholders.
Headquarters in Cupertino, California
Based in Cupertino, California, Apple TV Plus operates under US corporate law while following international regulations in over 100 countries.
Commitment to Transparency
Apple TV Plus regularly releases transparency reports and annual shareholder communications, offering clear insights into its business performance and content strategy.
Global Trust with Millions of Subscribers
With over 100 million subscribers worldwide in 2025, Apple TV Plus has built significant trust through its high-quality content and consistent service, backed by Apple’s global reputation.
How Apple TV Plus Began
The Beginning
2019 — Service Launched
Apple introduces Apple TV Plus in November 2019, revolutionizing the streaming landscape by prioritizing original content. With a wealth of resources from the tech giant, Apple TV Plus set out to compete with established services by offering a high-quality, exclusive library across global markets, available on Apple devices and other platforms.
HAS APPLE TV PLUS EVER HAD A SECURITY BREACH?
🛡️ No public disclosure of a core-system breach
NO PUBLIC DISCLOSURE OF CORE-SYSTEM BREACH
Apple has not announced a breach of Apple TV Plus customer databases as of the date above, and it tracks vulnerabilities with published security updates and advisories.
Account safety relies on strong credentials and two factor authentication, and Apple provides platform security guidance, default 2FA for most Apple IDs, and leak alerts to mitigate credential stuffing risks.
Does Apple TV Plus Have Ads in 2025?
Ad-Free Plan • Autoplay Controls • Live Sports Note
AD-FREE PLAN
Apple TV Plus streams Apple Originals without ads and does not offer an ad-supported tier in 2025, keeping the viewing experience uninterrupted.
AUTOPLAY PREVIEWS CONTROL
The Apple TV app may auto-play video previews while browsing, which are not advertising and can be disabled in settings on supported devices.
LIVE SPORTS ARE SEPARATE
MLS Season Pass is a separate subscription in the Apple TV app with commercial spots and sponsorships during coverage, which differs from Apple TV Plus Originals.
What Is an Apple TV Plus Household & Device Verification?
Apple TV Plus Household Setup: At Home and While Traveling
WHAT IS AN APPLE TV PLUS HOUSEHOLD?
An Apple TV Plus Household is for people living together under one roof who share the same account. Setting up a Household can be done via a TV, and if devices are used away from home (e.g., on vacation), they can still stream. However, verification may be needed periodically to ensure secure access.
WHO SHOULD SET UP A HOUSEHOLD?
You should set up a Household if you are the account owner, share access with family or roommates, or travel often. For individuals who live outside your home but need to access Apple TV Plus, Apple TV Plus offers an Extra Member add-on in select regions, or they should have their own account.
Can You Share Your Apple TV Plus Account? The 2025 Rules
What’s Allowed — and What Isn’t
One Household Policy
Apple TV Plus accounts are intended for use by people living within the same Apple TV Plus Household. Anyone outside your household must have their own subscription or be added as an Extra Member (where available).
Sharing Outside Your Household
Only the Premium plan can add Extra Members. The Premium plan allows you to add up to 2 Extra Members, and the Standard plan allows you to add 1 Extra Member. Extra Members must reside in the same country as the account holder.
UK 2025 Pricing
Starting in February 2025, the cost for an Extra Member in the UK is £5.99/month for the ad-free plan and £4.99/month for the ad-supported plan. Prices differ by country and can be updated at any time.
Important Restrictions
Extra Members cannot be added on ad-supported plans or some third-party bundles. Extra Members can only stream on one device at a time, download to one device, and are limited to 1080p resolution.
Travel & Verification
You can travel and stream, but certain devices may ask for a verification code. Your primary Apple TV Plus Household is set based on a TV at your primary location, but it can be updated if you move or switch internet providers.
Apple TV Plus Parental Controls & Profiles (2025)
Kid-Friendly Profiles • Age Ratings • PIN Protection • Monitoring Tools
Kids Mode Profiles
Apple TV Plus makes it easy to set up Kids Mode profiles, where the interface is simpler, and only appropriate content is displayed, ensuring safe entertainment for young viewers.
Content Rating Settings
Tailor the viewing experience by setting specific content ratings for each profile, blocking inappropriate shows and movies for kids based on their age.
PIN Profile Lock
Keep adult and teen profiles secured with a 4-digit PIN, preventing unauthorized access to more mature content.
Title Blocking Options
Block certain titles from appearing in search results or recommendations, ensuring that your kids don’t accidentally discover content not suitable for them.
Viewing Activity & Monitoring
Parents can easily access and review the viewing history for each profile to ensure their children are only watching approved content.
What is Apple TV Plus AV1?
Enhance Your Streaming Experience with Apple TV Plus AV1 Codec
WHAT IS AV1?
AV1 is a next-generation, open-source video codec that Apple TV Plus uses to stream high-quality content with lower bitrates on supported devices. It first launched on Apple devices and is now expanding to other platforms. AV1 reduces data usage, minimizes buffering, and maintains sharp video detail. Availability depends on your device’s hardware and subscription plan—Premium plans enable UHD and advanced HDR formats.
Apple TV Plus Playback Quality & Bandwidth Control (2025)
4K Ultra HD • Dolby Vision • Data Saver Controls
Playback Quality Options
Apple TV Plus supports a range of streaming options including SD, HD, Full HD, 4K Ultra HD, and HDR formats such as Dolby Vision and Dolby Atmos, depending on your plan and the capabilities of your device.
Dynamic Bitrate Streaming
Apple TV Plus automatically adjusts the video quality based on your internet connection speed, minimizing buffering and ensuring a smooth viewing experience, even on slower networks.
Data Saving Modes
For mobile users, Apple TV Plus includes Data Saving modes that lower the bitrate, allowing you to stream more content without consuming excessive data on limited 4G/5G connections.
Wi-Fi vs Mobile Streaming Preferences
Apple TV Plus allows you to set different quality preferences for streaming on Wi-Fi versus mobile data, giving you control over data usage and playback quality according to your needs.
Who Should Buy Apple TV Plus?
Explore Apple TV Plus for Various Lifestyles
Families & Households
Set up individual profiles for each family member, enable Kids Mode for safe browsing, and use parental controls to restrict content for peace of mind when sharing devices.
Budget-Conscious Students
Apple TV Plus’ affordable ad-supported plan gives students access to hit TV shows and movies, all without the financial burden of a higher-priced subscription.
Home-Cinema Enthusiasts
Take your home theater setup to the next level with Apple TV Plus’ 4K HDR, Dolby Vision, and Dolby Atmos—ideal for immersive, cinema-like experiences at home.
International & Multilingual Viewers
Apple TV Plus offers a vast international library, with shows and films from around the world, along with extensive subtitles and dubbing, for global content lovers.
Mobile Travellers & Offline Viewers
Download Apple TV Plus content on your mobile devices for offline viewing, making it easy to enjoy your favorite shows and films without relying on constant internet access.
Who Should Not Buy Apple TV Plus?
When Apple TV Plus Might Not Fit
All in Sports Fans
Apple TV Plus carries Friday Night Baseball each week in season but it is not a full sports platform, and MLS Season Pass is offered as a separate subscription in the Apple TV app.
Live Channel Viewers
Apple TV Plus is built around Apple Originals on demand and does not include linear TV channels or live rolling news coverage.
Lowest Price Seekers
Following the 2025 price rise to $12.99 in the US and £9.99 in the UK, Apple TV Plus may not be the pick for households that only choose the cheapest monthly plan.
Huge Back Catalogue Hunters
The service is originals first, so fans who want a deep library of licensed classics and older TV series may prefer a catalogue focused platform.
No Add On Preference
Anyone who wants all sports inside one plan may not like that MLS Season Pass is separate even though Friday Night Baseball streams inside Apple TV Plus.
What Awards Has Apple TV Plus Won?
Major Honours Across Film and TV
Academy Awards (Oscars)
First Best Picture win for a streaming service in 2022 with CODA, plus wins for Supporting Actor and Adapted Screenplay.
Primetime Emmys
Multiple Emmys across categories, including Outstanding Comedy Series for Ted Lasso and acting, writing, and directing awards.
Golden Globes
Wins and nominations across film and TV for Apple Originals such as Killers of the Flower Moon, Ted Lasso, and The Morning Show.
BAFTA Film & TV Awards
Recognition for craft and performance across Apple Original films and series.
SAG Awards
Ensemble and individual performance honours for Apple TV Plus casts in film and television.
Peabody Awards
Honours for excellence in storytelling and public impact awarded to select Apple TV Plus titles.
How Has Apple TV Plus Impacted Culture in 2025?
Major Shifts in Viewing, Storytelling, and Social Engagement
REDEFINING BINGE-WATCHING
Apple TV Plus transformed how we consume content by dropping entire seasons at once. This shift has led to the rise of binge-watching as the dominant viewing style, creating a new rhythm for show discussions and interactions in fan communities.
A GLOBAL STAGE FOR LOCAL STORIES
By prioritizing a mix of global content, including non-English-language originals, Apple TV Plus has made local stories accessible to a worldwide audience. This cultural bridge has fueled global conversations, transcending borders and languages.
PERSONALIZED DISCOVERIES
With its intelligent recommendation system, Apple TV Plus helps viewers discover content tailored to their tastes. The personalized rows make it easier to find new genres, old favorites, or shows you might have missed.
BUILDING FANDOMS & CULTURAL MOMENTS
Streaming-first releases on Apple TV Plus create shared experiences for fans. The platform has sparked meme cycles, social media discussions, and rapid, collective reactions to content, creating a unique, real-time engagement model.
REPRESENTATION & STORYTELLING DIVERSITY
Apple TV Plus champions diverse voices through its investments in underrepresented creators and formats. Its commitment to storytelling diversity, across genres like docuseries and comedy specials, fosters a broader cultural perspective.
DISRUPTING INDUSTRY NORMS
By embracing streaming-first releases and rethinking awards strategies, Apple TV Plus has disrupted the traditional entertainment industry. It’s shifted how studios view content distribution and budget planning, blurring the line between TV and film.
5 Most Viral Memes from Apple TV Plus (Alt Picks)
Five Alternative Viral Moments
Ted Lasso’s ‘Believe’ Banner
Ted Lasso’s ‘Believe’ sign became an iconic symbol of optimism and resilience, sparking countless memes about sports and life motivation.
The Morning Show’s ‘Apple’ Gags
The corporate intrigue of ‘The Morning Show’ gave rise to memes focused on Apple-related puns and satirical takes on corporate culture.
For All Mankind’s ‘Moonwalk’
The alternate history of space exploration in ‘For All Mankind’ turned the iconic moonwalk into a meme, with humorous takes on what might have happened differently.
Servant’s Creepy Baby Doll Moments
The unsettling baby doll moments from ‘Servant’ became meme fodder, with fans editing the scenes into creepy yet funny remixes.
See’s Blindness Memes
The dystopian world of ‘See,’ where blindness is the norm, fueled hilarious memes about navigating modern challenges in a blind-led society.
Apple TV Plus's Biggest Flops
Big-budget Apple TV Plus originals that underperformed or ended prematurely
See
Sci-fi epic with a massive budget, cancelled after three seasons despite mixed reviews.
Lisey's Story
Stephen King adaptation, cancelled after one season despite high expectations and delays.
Foundation (Live-Action)
High-profile adaptation, cancelled after one season despite delays and hype.
The Shrink Next Door
Dark comedy series cancelled swiftly after one season despite significant investment.
Shantaram
Expensive drama based on a bestseller, cancelled after one season despite initial hype.
Most Anticipated Apple TV Plus Releases of 2026
Confirmed Dates and Likely Heavy Hitters
Yo Gabba GabbaLand! — Season 2
CONFIRMED: Family fun returns 30 Jan 2026 with new songs and guests.
Neuromancer — Season 1
EXPECTED: Cyberpunk espionage and AI intrigue target a 2026 window.
Silo — Season 4
EXPECTED: With seasons 3 and 4 shot back to back, a 2026 launch is in play.
Slow Horses — Season 6
EXPECTED: The Slough House misfits look set to return in 2026.
Severance — Season 3
POSSIBLE: A late 2026 arrival is possible if schedules hold.
Monarch: Legacy of Monsters — Season 2
TBA: Renewal is set although 2026+ timing is more realistic.
Pachinko — Season 3
WATCHLIST: A potential 2026 window is often discussed pending renewal updates.
The Morning Show — Season 5
WATCHLIST: Follow on from season 4 could land in 2026+ if greenlit.
Top Cancelled Apple TV Plus Shows — and Why They Were Cut
Reasons Behind the Cuts: Costs, Viewership, and Strategic Shifts
Lisey’s Story
A critically acclaimed but niche show; struggled to attract a broad enough audience to justify its high production cost.
See
While it featured strong visuals and performances, declining viewership and budget concerns led to its end after season 3.
The Morning Show
Despite star power, the narrative struggles and high production costs made it unsustainable beyond season 2.
Truth Be Told
After a successful season 1, season 2 saw a drop in viewership and critical reception, leading to its cancellation.
Servant
A niche genre with slow pacing, which caused issues with retention and didn't attract enough new subscribers.
The Mosquito Coast
Despite a star cast, the show’s inconsistent pacing and high production cost led to its cancellation after season 1.
For All Mankind
Though critically praised, its budget and diminishing returns led Apple to reassess its future direction.
Ted Lasso (Final Season)
After a successful run, Apple TV Plus concluded the series, feeling that the narrative had reached its natural conclusion.
Mythic Quest
Though popular among gamers, the declining viewership and production costs led to its cancellation after season 3.
First Kill
Despite early success, it struggled to maintain retention, missing renewal thresholds for season 2.
Top 10 Hidden Gems on Apple TV Plus You Haven’t Watched Yet
Underrated Picks Across Films, Series & Docs Availability may vary by region
Defending Jacob
A taut crime drama that keeps you on edge, following a family's fight to prove their son's innocence in a murder case.
Ted Lasso
A heartwarming series about an optimistic American football coach in England, filled with laughs and life lessons.
The Elephant Queen
A breathtaking documentary about an elephant matriarch’s journey across Africa with her herd.
See
A gripping sci-fi series where a blind society must navigate a world they can't see, with the birth of children who possess the gift of sight.
For All Mankind
An alternate history of space exploration where the USSR lands on the moon first, with a gripping tale of astronauts and politics.
Little America
A beautiful and heartwarming anthology series about immigrants in America and their journeys.
Servant
A chilling, psychological horror series that blends mystery and tension as a couple unravels a terrifying secret.
Foundation
Based on Isaac Asimov's legendary sci-fi series, it’s a sweeping epic about the fate of the galaxy and the rise and fall of empires.
Mythic Quest
A comedic take on the inner workings of a video game company, filled with quirky characters and hilarious situations.
The Morning Show
A behind-the-scenes drama about a popular morning news show, filled with tension, power struggles, and personal betrayals.
Top 10 Apple TV Plus Documentaries That Will Change Your Perspective
Thought-Provoking Documentaries on Justice, Tech, Nature, and More
The Elephant Queen
Follow an elephant matriarch’s journey with her herd, offering a unique perspective on survival, family, and the African wilderness.
Boys State
A deep look at a Texas political program for boys that explores the intersections of ambition, politics, and youth.
The Longest War
Examines the ongoing legacy of America’s military involvement in Afghanistan, offering a nuanced view of the war’s toll.
The Inside Story
A glimpse into Apple’s world of design and innovation, revealing the company’s secrets from some of the industry’s leading minds.
The Me You Can’t See
An honest exploration of mental health featuring stories from famous figures and everyday people alike.
The Sky is Everywhere
This film portrays the healing journey of a young girl coping with loss and the profound lessons learned through nature.
Crip Camp
A transformative 1970s summer camp inspired the disability-rights movement, changing lives and laws across the US.
Wild Wild Country
Chronicles the rise and fall of a controversial commune, exploring themes of power, faith, and belonging.
The Keepers
Investigating the mysterious death of a nun, this series highlights the ongoing fight for justice and accountability.
The Great Hack
Delve into the hidden world of data harvesting and its profound implications on politics and society.
Top 10 The Best International TV Series on Apple TV Plus Right Now
Global Hits on Apple TV Plus Availability may vary by region
Dracula (Italy)
A stylish Italian reimagining of the classic vampire story, blending horror with intricate narrative layers.
La Casa de Papel: The Heist (Spain)
A masterfully planned heist that keeps viewers on the edge of their seats with its cliffhangers and intense action.
Call My Agent! (France)
A witty look behind the scenes of a Parisian talent agency, full of drama, laughter, and celebrity cameos.
Dark (Germany)
A brilliant sci-fi series that blends time travel with deep personal drama across multiple generations and timelines.
Kingdom (South Korea)
A gripping historical drama where court politics and a deadly zombie outbreak collide, creating a stunning visual feast.
Lupin (France)
The adventures of a gentleman thief as he navigates complex cons and heists in the heart of Paris with elegance and wit.
The Chestnut Man (Denmark)
A chilling Danish thriller where detectives investigate a series of gruesome murders connected by strange chestnut figures.
Elite (Spain)
A slick and suspenseful drama about the secrets, lies, and mysteries behind a posh private school in Spain.
Delhi Crime (India)
A heart-wrenching and gripping crime drama inspired by true events, portraying the tireless efforts of the Delhi police.
Fauda (Israel)
A fast-paced Israeli thriller that explores the moral and psychological complexities of counter-terrorism operations.
READY TO BUY APPLE TV PLUS?
Stop browsing. Start watching. Create your account and stream today.
GET APPLE TV PLUS NOWWhat Are Apple TV Plus Interactive Shows?
Interactive Content on Apple TV Plus: What It Is & How It Evolved
What They Are
Interactive shows on Apple TV Plus let you steer the narrative. By choosing on-screen options using your remote or device, viewers unlock different paths, hidden scenes, and even multiple endings for a unique experience every time.
A Short History
Apple TV Plus' interactive features started with kid-friendly titles in the late 2010s, before evolving into exciting, large-scale projects. Today, interactive storytelling remains a unique and powerful feature in Apple’s content offering.
Top 5 Interactive Apple TV Plus Shows
Choose Your Adventure: Thriller, Survival, Comedy, Animation, and Horror
Invasion: Earth – Interactive Thriller
A gripping, choose-your-path sci-fi thriller where you determine the fate of characters during a global alien invasion. Multiple endings ensure rewatchability.
Survival Instincts with Bear Grylls
Join Bear Grylls in an interactive survival series where your choices on paths, tools, and tactics shape the outcome of each mission, making it an adventure for all ages.
The Comedians: Choose Your Joke
A fun-filled interactive comedy special where the audience gets to pick which jokes and sketches the comedians perform, leading to new surprises every time you watch.
Race Against Time: The Animated Quest
An animated adventure where your decisions guide the protagonist through exciting and action-packed scenarios, with every choice leading to a different outcome.
Escape the Haunted Mansion
Navigate through a spooky haunted mansion in this interactive show where your decisions help the team escape traps and unlock hidden secrets in this thrilling horror-comedy.
Note: Interactive availability can vary by device and region; older devices may not support interactive playback.
How Apple TV Plus Decides Which Shows to Renew
Six Key Factors Behind Apple TV Plus Renewals
Engagement & Completion
Apple TV Plus doesn’t just track views; it closely monitors how many hours are watched and how quickly entire seasons are completed. A higher completion rate often signals stronger satisfaction from viewers.
Cost Efficiency
Shows that deliver more viewing hours for less cost are given preference. This means Apple TV Plus values efficiency in its programming, ensuring each title generates solid return on investment.
Retention & Subscriber Growth
Content that helps retain existing subscribers or attract new members is more likely to get renewed. Apple TV Plus considers how a show directly contributes to its growth and subscriber base.
Global & Regional Performance
A show’s performance is evaluated globally. Apple TV Plus prioritizes content with strong international appeal, ensuring the platform remains competitive across various regions.
Brand Impact & Critical Acclaim
Critical acclaim, award nominations, and the cultural value a show adds to Apple TV Plus play a big role. A show that boosts Apple TV Plus’s brand is more likely to be renewed.
Production Challenges & Deal Realities
Apple TV Plus also considers practical issues like production timelines, cast availability, rights ownership, and rising production costs (such as for VFX) when making renewal decisions.
The Most Surprising Apple TV Plus Statistics of the Year
Viewership, Ad Growth, Live Sports, and More
70B hours streamed in Q1 2025
Apple TV Plus saw 70 billion hours streamed in the first quarter of 2025, up by 3% year-over-year.
60M ad-tier monthly users
Apple TV Plus' ad-supported plan reaches over 60 million monthly active users globally in 2025.
Over 40% of new sign-ups choose ads
In ad-plan markets, more than 40% of new subscribers are opting for the ad-supported tier.
Non-English content >30% of viewing
Non-English content has grown to over 30% of total viewing on Apple TV Plus in 2025.
No single title tops 1% of viewing
Even the most popular shows make up less than 1% of total viewing hours on Apple TV Plus.
150M+ paid subscriptions
Apple TV Plus now has over 150 million paid subscriptions globally across 120+ countries.
40B impressions from live events
Apple TV Plus's live events, including sports broadcasts and concerts, have generated 40 billion impressions worldwide in 2025.
Live sports debut
Apple TV Plus has started streaming live NFL games on Christmas Day and weekly F1 races in 2025.
The Future of Apple TV Plus
Ten Key Developments Shaping the Future
Original Content Expansion
Apple TV Plus will continue to build a robust catalog of exclusive, high-quality originals with international reach and a diverse array of genres.
Subscription Models & Pricing Strategies
Expect new pricing strategies and bundles, including regional adjustments and options to combine Apple’s services into attractive family packages.
International Market Growth
Apple TV Plus is broadening its presence in more countries, offering content tailored to local tastes while fostering global subscriptions.
Live Sports & Events
Expanding from exclusive sports events to regular coverage of popular live sports, Apple TV Plus is focusing on delivering major live events to its audience.
Apple TV+ in Cinemas
To further its cultural presence, select films from Apple TV Plus will see limited theatrical runs, amplifying visibility before streaming.
Enhanced Interactive Experiences
As Apple TV Plus explores new ways to engage viewers, expect more interactive shows and tie-ins with mobile gaming and live events.
AI-Driven Personalization
With AI advancements, Apple TV Plus will offer more personalized recommendations, helping users discover content that matches their preferences more effectively.
Increased Focus on Documentaries
Apple TV Plus is planning to expand its documentary offerings, both globally and locally, covering a wide range of topics to attract diverse viewers.
New Partnerships & Collaborations
Apple TV Plus will deepen its collaborations with content creators, sports leagues, and production studios to expand its exclusive catalog.
Sustainability & Ethical Content Creation
Continuing its commitment to sustainability, Apple TV Plus will prioritize environmentally friendly production practices and ethical storytelling.
Statements are projections and subject to change; availability of live sports/events and programming may vary by location and rights agreements.
How Apple TV Plus Makes Money
Key Revenue Streams Behind Apple TV Plus’s Business
Subscriptions (Core Revenue)
Apple TV Plus generates consistent revenue through various subscription tiers, offering flexibility with ad-free and premium plans.
Advertising (Ad-Supported Plan)
The ad-supported plan provides a new revenue stream through video ads and brand sponsorships, alongside traditional subscription income.
Licensing & Distribution
Apple TV Plus licenses its content to third-party distributors globally, while also distributing exclusive shows to select markets, expanding reach.
Theatrical & Ancillary
For select films, Apple TV Plus utilizes a theatrical release before streaming, helping generate buzz and marketing momentum for the digital platform.
Consumer Products & Experiences
Merchandise, live events, and interactive experiences tied to Apple TV Plus originals create additional sources of revenue and enhance brand presence.
Partners, Bundles & Billing
Apple TV Plus collaborates with tech giants, carriers, and other partners to bundle subscriptions, offer third-party billing, and increase market penetration.
Apple TV+ Price History: Past Changes and What to Expect Going Forward
A Look Back, A Look Forward Pricing varies by region
Early Days (2019–2020)
Apple TV+ launched at an affordable price point to attract subscribers, offering a smaller library of exclusive content in its first year.
2021–2022: Content Growth and Regional Expansion
As Apple TV+ grew its catalog, pricing began to reflect the added value of more diverse and exclusive programming, alongside regional market changes.
2023–2024: Plan Diversification
Apple TV+ introduced a variety of subscription options, including bundling with Apple One, allowing for more flexibility in pricing and offerings.
2025: Further Adjustments & Content Models
Apple is expected to fine-tune its pricing further while ramping up the volume of exclusive content and exploring new subscription models to enhance user engagement.
Why Prices Rise
Higher production costs, the expansion of exclusive content, and the global rollout of Apple TV+ are contributing to gradual price hikes.
What to Expect (12–24 Months)
Expect occasional regional price changes and new differentiation between ad-supported and ad-free plans, along with stronger bundling efforts with Apple services.
How to Manage Your Subscription
Explore different plan tiers, consider the benefits of the ad-supported model, look for partner bundles, and review devices and users to keep your subscription cost-effective.
Price adjustments may differ by region, currency, and plan availability. Always verify your current price and any upcoming changes through your Account page.
How Much Is Apple TV Plus Worth Today?
Understanding Apple TV Plus’s Value Through Apple Inc’s Market Data
Market Capitalisation
Apple Inc’s market cap: ~$3.01 trillion (USD)
≈ £2.24 trillion · ≈ €2.57 trillion
TV Plus contributes to the services sector, which is an important part of Apple's overall valuation. FX conversions use recent rates and are indicative.
Apple Inc Share Price & Market Movement
Last trade: $239.69
Day range: $238.51–$241.28
These values reflect the overall performance of Apple Inc, which includes Apple TV Plus as part of its services business.
52-Week Range
$169.21 → $260.10
Apple Inc’s 52-week range helps frame the performance of Apple TV Plus within the context of the company’s stock volatility.
Shares Outstanding
Apple Inc: ~14.8 billion
Apple TV Plus doesn’t have its own shares; its value is embedded within Apple's services segment performance.
Enterprise Value
Enterprise value for Apple Inc: ~$3.15 trillion
EV accounts for all of Apple’s assets and liabilities, with TV Plus contributing to the services sector that drives much of Apple’s recent growth.
Method & Updates
Apple TV Plus is part of Apple’s services business. This valuation snapshot uses Apple Inc’s data to help illustrate the service’s contribution to the company’s broader market value. All figures reflect real-time stock and FX data, and will vary intraday.
Apple TV Plus does not have a separate market cap, as it is part of Apple Inc’s broader services segment. All market data refers to Apple Inc, with Apple TV Plus contributing to the company's growth within this sector.
Apple TV+ Environmental & Sustainability Initiatives
How Apple TV+ Is Contributing to a Greener Future
Net-Zero Emissions Goal
Apple TV+ aims to reach net-zero emissions by reducing its carbon footprint across its entire operations and global supply chain.
Renewable Energy Usage
Apple TV+ is committed to sourcing renewable energy to power its offices, production sites, and data centers globally.
Carbon Footprint Reduction
Apple TV+ is involved in carbon offset initiatives, such as forest conservation and reforestation, to mitigate unavoidable emissions.
Sustainable Production Practices
The company strives to reduce on-set waste, implement low-carbon production methods, and integrate digital tools to decrease environmental impact.
Collaborations & Reporting
Apple TV+ works closely with environmental partners and regularly publishes sustainability reports to share their progress and setbacks.
How Apple TV+ Uses AI
Six Ways AI Enhances Your Apple TV+ Experience
Content Personalization & Recommendations
By analyzing your viewing patterns and preferences, AI ensures Apple TV+ suggests content that suits your interests, helping you discover more of what you'll enjoy.
Thumbnail & Page Layout Optimization
AI selects the most engaging visuals and organizes content rows based on what is most likely to grab your attention, offering a personalized interface for each viewer.
Search & Content Discovery
AI-powered search tools understand your queries, fix any errors, and recommend related content quickly, whether you're searching for specific shows or genres.
Streaming Performance & Encoding
Apple TV+ uses AI-driven encoding methods to improve the quality of your streams, delivering sharp visuals with reduced data usage for smoother streaming experiences.
Global Reach & Accessibility
With the help of AI, Apple TV+ ensures accessible content with subtitles, dubbing, and audio descriptions, supporting a global audience and simultaneous releases.
Ad Support & Forecasting
For the ad-supported plan, AI optimizes ad placements and ensures the right frequency and brand safety. Forecasting helps with accurate demand and renewal predictions.
The Psychological Drivers Behind Apple TV+ Binge-Watching
Eight Key Factors That Keep You Hooked on Apple TV+
Cliffhangers & Unresolved Plot Threads
The open-ended nature of many storylines creates tension, compelling viewers to continue watching to see how they unfold.
Unexpected Rewards & Dopamine Rush
Unpredictable plot developments deliver a dopamine boost, making each episode feel like a mini-reward, encouraging more binge-watching.
Seamless Autoplay & Effortless Viewing
Features like autoplay and one-click episode progression create a frictionless viewing experience that makes it easy to keep watching.
Personalized Recommendations & Easy Choices
With Apple TV+, recommendations are tailored to your tastes, minimizing choice paralysis and ensuring the next show aligns with your mood.
Social Influence & Keeping Up with Trends
Social proof, trending lists, and popular shows create a sense of urgency, encouraging users to binge-watch so they don't miss out.
Escapism & Emotional Relief
Watching your favorite Apple TV+ shows provides emotional comfort, allowing you to escape from the stresses of everyday life and unwind.
Habit Formation & Cues for Routine
The regular routine of watching shows at specific times or locations forms a habit, reinforcing binge-watching behavior.
Parasocial Connections with Characters
Developing a personal connection with characters on Apple TV+ makes it harder to stop watching, as you become emotionally invested in their stories.
Tip: To prevent endless binge-watching, try turning off autoplay or setting a reminder to take breaks after each episode.
Has Apple TV+ Been Involved in Controversies?
Notable Apple TV+ Controversies
Content Availability & Regional Restrictions
Apple TV+ has occasionally faced backlash when popular titles are restricted to specific regions or removed due to licensing issues, frustrating international viewers.
Account Sharing Policies
In recent years, Apple TV+ introduced more stringent policies on account sharing, limiting usage across multiple households, which has led to dissatisfaction among some subscribers.
Subscription Price Changes
Apple TV+ raised its subscription rates in recent years, sparking complaints from users about the rising cost and the perceived value of the service compared to its competitors.
Most Controversial Apple TV Plus Shows
Four Titles That Sparked Debate
Servant
This psychological thriller ignited debates with its dark themes of grief and possession, pushing the boundaries of audience expectations.
The Morning Show
With its intense portrayal of workplace power dynamics and the #MeToo movement, it sparked conversations on gender roles and the media industry.
Little America
The series faced criticism for its simplistic take on immigrant stories, oversimplifying complex political and cultural issues.
Lisey's Story
Stephen King's adaptation raised mixed feelings for its surreal and unsettling narrative, with viewers debating its handling of trauma and fantasy.
How Apple TV+ Describes Itself vs How People See It
Brand Position Compared With Audience Sentiment
Apple TV+ Self-Description
Apple highlights
Public Perception
Many subscribers value the polished production quality and standout series and films, while some point to a leaner catalogue, weekly drops for new episodes, and best savings when included in Apple One.
Apple TV+ Mobile App Features (2025)
Clip Sharing • Offline Viewing • Mobile Games • AI Discovery (In Testing)
Clip Sharing (Where Available)
Share brief, memorable moments from Apple TV+ shows and movies directly within the mobile app. This feature is available for select content and varies by region and title.
Advanced Offline Viewing Features
With Apple TV+, you can manage offline content easily. The app will automatically download the next episodes of your series or suggest new content, all while saving storage space by deleting watched videos.
Exclusive Mobile Games
Enjoy a selection of high-quality, ad-free mobile games available with your Apple TV+ subscription. Access these games on both Android and iOS devices without extra costs or in-app purchases.
AI-Powered Content Discovery (In Testing)
Apple TV+ is testing AI-based search features and personalized vertical video feeds to streamline content discovery. This feature is still in development and may be available in select regions only.
Does Apple TV Plus Have Live Sports?
Live Sports on Apple TV Plus - Examples
LIVE SPORTS ON APPLE TV PLUS
Apple TV Plus offers a focused selection of live events rather than full league packages. The headline rights are Friday Night Baseball weekly doubleheaders during the MLB season for Apple TV+ subscribers in many countries. In the Apple TV app you can also get MLS Season Pass, which streams every MLS match as a separate add on that is not included with Apple TV+.
How Many Devices Can I Use Apple TV+ On?
Device & Stream Limits Depend on Your Apple TV+ Plan
Apple TV+ with Ads
Watch Apple TV+ on up to 2 devices simultaneously in Full HD (1080p). Includes downloads on 2 mobile devices — an affordable option for casual viewers.
Apple TV+ (No Ads)
Stream on up to 2 devices at once in Full HD (1080p). Includes downloads on 2 devices, with no ads interrupting your viewing experience.
Apple TV+ Premium
Enjoy Apple TV+ on up to 4 devices at the same time in Ultra HD (4K/HDR). Includes downloads on up to 6 devices — best for large households or families.
What is Apple TV+ My List?
Save Movies & Shows to Watch Later — Synced Across All Your Devices
WHAT IS APPLE TV+ MY LIST?
Apple TV+ My List allows each user profile to create a personal watchlist. Simply click “Add to My List” on any show or movie to save it. Your list stays synced across all devices, so you can access your saved content anytime.
How Does the Apple TV Plus Algorithm Really Work?
The Personalisation Pipeline, Explained
Signals & Objectives
Apple TV Plus uses data from user viewing patterns (e.g., watch-time, completions, and re-watches) as well as context (device, time of day) to optimise for content engagement and satisfaction rather than just ratings.
Candidate Generation
Algorithms like collaborative filtering and co-viewing patterns pull in a wide selection of shows and movies that are most likely to match your tastes based on past behavior.
Ranking & Re-ranking
Apple TV Plus scores and ranks content suggestions using machine learning models, adjusting for novelty, diversity, and freshness to ensure a varied and appealing experience.
Homepage Rows & Artwork
Your homepage features personalised rows such as 'Top Picks' and 'Because You Watched', with artwork for each title carefully selected to maximize engagement.
Experimentation & A/B Testing
Apple TV Plus constantly runs A/B tests and uses contextual bandits to balance exploring new content strategies with serving you your favorite genres and shows.
Top Shows & Trends
The 'Top Shows' list is updated based on hours-viewed and engagement metrics, providing a real-time view of trending content, complementing your personalised suggestions.
Biggest Competitors to Apple TV+
Major Streaming Rivals • Originals, Films, Live Content • Availability Varies by Region
Disney+
Marvel, Star Wars, Pixar franchises, plus regional content (Star in the UK).
Amazon Prime Video
A broad catalog of films, Originals, and add-on Channels, with some live content regionally.
Apple TV+
Award-winning Originals in drama, sci-fi, and comedy; a curated but smaller content slate.
Paramount+
Paramount's top franchises and brands, with varying availability by region (licensed content in the UK).
NOW (Sky)
Sky Originals, HBO/Sky Atlantic series, and optional Sports and Cinema add-ons in the UK.
Max (HBO/Warner Bros.)
HBO and Warner Bros. content; the availability of shows and films may vary across regions.
Hulu
Available in the US, with next-day network TV and Originals; some content included in Disney+ (Star) in the UK.
Discovery+
Reality and lifestyle content, with live sports like Eurosport and TNT Sports in select regions.
Apple TV Plus vs Cheaper Streaming Services – Which Offers More in 2025?
Explore Whether Apple TV Plus Justifies Its Price or If Budget-Friendly Platforms Offer Greater Value
WHY CHOOSE APPLE TV PLUS?
Apple TV Plus offers a premium experience with an extensive range of high-quality, original content, including exclusive series and films from leading creators. It boasts 4K HDR, Dolby Vision, and Dolby Atmos support for the best possible streaming quality, alongside offline downloads and multi-device streaming. Apple TV Plus also prides itself on being ad-free for an uninterrupted experience.
BENEFITS OF CHEAPER STREAMING SERVICES
While they may not have Apple TV+’s exclusive content, cheaper streaming services often focus on regional programming or niche genres not found on larger platforms. These services are more affordable, often have flexible month-to-month plans, and may include limited ads. They can also provide access to indie films, sports, and classic TV shows at a fraction of the price.
Apple TV+ vs Amazon Prime Video – Which Is Better in 2025?
See How Apple TV+ and Prime Video Compare Across Content, Pricing, Quality, and Perks
CONTENT LIBRARIES
Apple TV+ offers high-quality, exclusive originals, while Prime Video has a wider mix of movies and TV shows, including blockbuster titles and Amazon's own productions.
PRICING & PLANS
Apple TV+ pricing is often bundled with Apple One for added value. Prime Video is included with Amazon Prime, offering more services for a similar or better price.
STREAMING QUALITY & FEATURES
Both offer 4K Ultra HD and HDR, but Apple TV+ is known for smoother streaming and superior Dolby Vision support, while Prime Video features X-Ray, providing cast details and behind-the-scenes content.
EXTRA PERKS
Apple TV+ delivers high-quality streaming focused on content, while Amazon Prime Video adds shopping perks, music streaming, fast delivery, and more, giving it added value outside of entertainment.
Apple TV+ vs Disney+ – Which Is Better in 2025?
Compare Apple TV+ and Disney+ Across Content, Family Focus, Pricing, and Global Reach
CONTENT VARIETY
Apple TV+ boasts a high-quality selection of Originals spanning genres such as drama, sci-fi, and documentaries. Disney+ is known for its family-friendly franchises, including Marvel, Star Wars, Pixar, and National Geographic.
FAMILY APPEAL
Disney+ is a clear favorite for families, offering a large selection of kid-friendly programming and robust parental controls. Apple TV+ caters to a wider audience, including mature-themed content, though it also has options suitable for children.
PRICING & VALUE
Apple TV+ offers one of the most affordable subscriptions, emphasizing quality over quantity. Disney+ typically undercuts Apple TV+ with competitive pricing and offers bundle deals that include Hulu and ESPN+ for even greater value.
GLOBAL REACH & AVAILABILITY
Apple TV+ is available in most countries, offering localized content and global access. Disney+ has made strong strides in global expansion but is still rolling out in certain markets, where availability may differ.
Apple TV Plus vs Hulu – Which Is Better in 2025?
Compare Originals, Live TV, Pricing, and Ads to Find the Right Streaming Service for You
ORIGINAL CONTENT
Apple TV Plus is known for its original content, offering exclusive movies and series with high production value. Hulu, on the other hand, offers a balance of original content and next-day access to popular network TV shows.
LIVE TV & EXTRAS
Hulu provides a Live TV add-on with sports, news, and local channels, which Apple TV Plus does not offer. Apple TV Plus sticks to its on-demand content model.
PRICING OPTIONS
Apple TV Plus offers a low-cost, simple subscription with additional bundles for Apple services. Hulu offers more pricing flexibility, including ad-supported and ad-free options and bundles with Disney+ and ESPN+.
ADS & VIEWING EXPERIENCE
Apple TV Plus is completely ad-free, ensuring an uninterrupted viewing experience. Hulu’s base plan includes ads, with an option to upgrade to an ad-free plan for a higher cost.
Apple TV+ vs Netflix – Which Is Better in 2025?
See How Apple TV+ and Netflix Compare Across Content, Pricing, Quality, and Perks
CONTENT LIBRARIES
Apple TV+ offers exclusive originals like *Ted Lasso* and *Severance*, while Netflix provides a broad variety of content, including popular originals like *Stranger Things* and *The Witcher*.
PRICING & PLANS
Apple TV+ is available for a fixed rate, while Netflix offers different pricing tiers based on streaming resolution and the number of screens you can use at once.
STREAMING QUALITY & FEATURES
Both platforms support 4K HDR, but Apple TV+ delivers smoother streaming, especially with Dolby Vision support. Netflix adds the X-Ray feature for additional cast and crew information, plus live sports programming.
EXTRA PERKS
Apple TV+ is part of the Apple One bundle, which includes Apple Music and iCloud. Netflix focuses on streaming content and adds live sports but doesn't offer additional perks like music or shopping benefits.
What Does ‘Limited Series’ Mean on Apple TV+?
What it Means • Typical Length • Can It Return? • Where to Find It
WHAT ‘LIMITED SERIES’ MEANS
A Limited Series on Apple TV+ is crafted as a complete story that unfolds across a fixed number of episodes, usually contained within a single season. Once the series concludes, the story is typically considered finished.
TYPICAL LENGTH & FORMAT
Limited Series on Apple TV+ usually feature 4–10 episodes, though the length can vary. These series can be scripted (like *Defending Jacob*) or documentary-based (like *The Me You Can’t See*). Episodes generally run between 30–70 minutes.
CAN A LIMITED SERIES RETURN?
Although it’s uncommon, a Limited Series can sometimes return for another season, often in an anthology format or as a follow-up. If renewed, the series may no longer carry the 'Limited' tag.
WHERE TO SEE THE ‘LIMITED SERIES’ LABEL
Look under the show's title on its details page for the label ‘Limited Series’, which appears next to the season information. You can also find these series in categories like TV Dramas, Thrillers, or Documentaries.
Why Does Apple TV+ Remove Shows?
Licensing Expirations • Rights Moving • How to Monitor What’s Leaving
LICENSING PERIODS END
Many films and series on Apple TV+ are licensed for a fixed period of time. Once the license expires, the content is removed unless a renewal agreement is reached.
RIGHTS SHIFT TO COMPETITORS
Studios may reclaim content rights and opt to feature them on their own streaming platforms or other services, which results in content being removed from Apple TV+.
ORIGINALS WITH EXPIRING RIGHTS
While many Apple TV+ Originals are exclusive, some may involve limited rights agreements, such as co-productions or region-specific deals, which means they might leave the platform once those rights expire.
HOW TO TRACK & WHAT YOU CAN DO
Keep an eye out for the "Last day to watch" notice on titles. Additionally, you can request specific titles to be added back or re-licensed by Apple TV+ through their feedback channels.
The Evolution of the Apple TV+ UI: From Launch to Today
Key UI Milestones That Have Shaped the Apple TV+ Experience
2019 — Apple TV+ Launch & Initial UI
Apple TV+ launches with a clean, minimalist design and a focus on simplicity, presenting curated content with an easy-to-navigate interface.
2020 — Personalized Profiles & Enhanced Recommendations
Profiles are introduced, allowing tailored recommendations and content based on each user’s preferences, making content discovery more intuitive.
2021 — ‘Play Next’ & Improved Continuation Options
The ‘Play Next’ button enhances binge-watching by allowing users to seamlessly continue to the next episode without needing to search for it.
2022 — Focus on Original Content & Simplified Navigation
Apple TV+ focuses on showcasing its growing library of Originals, with an interface designed for easy navigation and prominent placement of exclusive content.
2023 — Mobile App Redesign & Content Hub
The mobile app is revamped to include a central hub for Apple TV+ content, making it easier to access shows, movies, and personalized recommendations on the go.
2024 — ‘My Apple TV+’ & Improved Accessibility Features
The 'My Apple TV+' tab is introduced to centralize user preferences, reminders, and downloads, while accessibility features like voice control are enhanced.
2025 — Advanced Content Discovery & Smarter Layouts
Apple TV+ introduces more AI-driven content recommendations, with a redesigned UI that offers more responsive and intuitive navigation across TV and mobile devices.
How Much Data Does Apple TV Plus Use? A Breakdown by Quality Setting
Per-Hour Estimates (Streaming) + Mobile Modes
Low (Basic Quality)
Uses up to ~0.3 GB/hour per device. Best for users with tight data plans; expect softer image detail and reduced resolution.
Medium (Standard Quality)
Uses up to ~0.7 GB/hour per device. This offers a good balance between data use and picture quality for standard-definition viewing.
High (Best Quality)
Approximate usage: SD up to ~1 GB/hr, HD up to ~3 GB/hr, Ultra HD (4K) up to ~7 GB/hr.
Auto
The Auto setting adjusts the video quality dynamically based on your current connection, providing the best possible streaming experience without needing manual changes.
Mobile Modes
Automatic ≈ ~4 hours/GB; Save Data ≈ ~6 hours/GB; Maximum Data can use ~1 GB per ~20 minutes or more (device/network dependent).
Apple TV+ Rewards & Extras (Beyond Core Features)
Apple TV+ Perks You Might Not Know About
Apple TV+ Games (Included)
Play a wide range of mobile games at no extra cost, all available as part of your Apple TV+ subscription. Enjoy ad-free gaming with no in-app purchases.
Exclusive Preview Events (Invite-Only)
Get an inside look at upcoming content with early screenings and share your feedback through exclusive surveys, helping to shape the final release.
Partner Promotions & Bundles
Take advantage of bundled offers with mobile, TV, and broadband providers, or enjoy limited-time discounts and promotional credits in select regions.
Gift Cards & Prepaid Subscriptions
Purchase Apple TV+ subscriptions or give them as gifts using prepaid balances. It’s a simple and flexible option for managing your budget or gifting to others.
Apple TV+ Experience & Live Events
Immerse yourself in real-world experiences inspired by Apple TV+ shows, from themed venues to exclusive live events with interactive sets and themed merchandise.
Apple TV+ Merch & Collectibles
Discover exclusive apparel, action figures, and collectible items inspired by your favorite Apple TV+ series, available through the official online store.
Premium Plan Benefits
Subscribers to premium Apple TV+ plans enjoy enhanced audio features, such as spatial audio, for an even more immersive experience on compatible devices.
TUDUM & Behind-the-Scenes Content
Get exclusive access to behind-the-scenes features, including interviews with cast and crew, trailers, fan events, and updates directly from Apple TV+’s editorial hub.
Does Apple TV+ Allow VPNs?
What to Know About VPNs & Apple TV+
Official Stance & Terms of Use
Apple TV+ does not permit the use of VPNs or proxies to bypass regional restrictions. Connections from known VPN IPs may be blocked or restricted.
Geo-Blocking & Catalogue Access
Content on Apple TV+ varies by region. A VPN may not guarantee access to other regions' libraries and could result in a limited catalogue based on the detected location.
Detection & ‘Proxy Error’
If Apple TV+ detects the use of a VPN or proxy, you may encounter a ‘proxy error’ message. Disabling the VPN will typically resolve the issue and allow access again.
How to Delete Your Recently Watched on Apple TV+
REMOVE FROM CONTINUE WATCHING & DELETE HISTORY
To remove something from your Continue Watching list, open Apple TV+, find the title, click the options button (three dots), and select Remove from Continue Watching. Confirm to update the row on your profile.
To delete content from your recently watched history, head to the Viewing Activity page, find the title, and click the hide icon. To remove all history, select Hide All. These changes may take a few moments to appear across all devices.
Please note: Edits are profile-specific and hidden viewing activity cannot be restored.
How to Log Out of Apple TV Plus on a TV
SIGN OUT ON A TV
Open Apple TV Plus on your TV or streaming device.
From the main menu, scroll to the bottom and select the Settings icon (gear).
Choose Sign Out and confirm.
Don’t see “Sign Out”? With the Apple TV Plus app open, press on your remote:
Up, Up, Down, Down, Left, Right, Left, Right, Up, Up, Up, Up — then select Sign Out.
Signing out affects this device only. To sign out everywhere, use your Apple ID account settings to sign out of all devices.
How to Cancel Apple TV+
CANCEL YOUR SUBSCRIPTION
Visit appleid.apple.com and sign in with your Apple ID. Under Subscriptions, find Apple TV+, then click Cancel Subscription to confirm.
If you signed up via a third-party (such as through iTunes or a service provider), you’ll need to cancel through that service.
You’ll still have access until the end of your billing cycle, and your watch history and profiles will remain, making it easy to resume at a later time.
The Best Apple TV+ Features You’re Probably Not Using
Six Essential Features to Improve Your Streaming Experience
Offline Viewing & Smart Downloads
Apple TV+ enables you to download content for offline viewing. Smart Downloads automatically manage your downloads, removing watched episodes and getting the next one — no hassle involved (supported devices only).
Profile Transfer
Easily transfer your viewing history, My List, and personalized recommendations to a new Apple TV+ account or membership without losing any of your preferences.
Audio & Subtitles Controls
Apple TV+ gives you the ability to switch between audio languages and subtitle styles, enable Audio Description, and even adjust subtitle size and appearance. Plus, some content offers spatial audio for a richer sound experience (supported plans/devices).
Device Management & Security
Manage where you’re signed in, remotely log out devices, and add a profile PIN for additional security. You can also tidy up your Continue Watching list to keep things organized.
Tune Your Recommendations
Refine your recommendations by using Thumbs Up and Two Thumbs Up for favorites, curating your My List, and removing undesired content from your Continue Watching list.
Reminders & Upcoming Shows
Set reminders for new episodes and upcoming titles so you never miss the latest content. Apple TV+ will notify you when your favorite shows or new releases are available to watch.
What is Apple TV+ Spatial Audio and How Do I Get It?
Eligibility, Setup & How It Works
What It Is
Apple TV+ Spatial Audio creates an immersive sound experience that makes content feel more dynamic and three-dimensional, even on regular stereo speakers or headphones.
Who Gets It
Available to Apple TV+ subscribers with the Premium plan on supported devices. For head tracking, compatible earbuds or headsets are required, along with a supported device.
How to Find It
Search for “Spatial Audio” within the app or check the title’s details page for the Spatial Audio icon to confirm support.
How to Use It
On supported titles, Spatial Audio will automatically play when your device is set to stereo. If multiple audio tracks are available, select the one labeled "Spatial Audio."
Atmos/5.1 vs Spatial
If your system supports 5.1 or Dolby Atmos, those formats will take precedence. To hear Spatial Audio instead, change your audio output to stereo in your device’s settings.
Powered by AMBEO
Apple TV+ utilizes Sennheiser’s AMBEO 2-Channel technology to transform multichannel sound into a sophisticated stereo experience, creating immersive audio without additional hardware.
How to Adjust Apple TV Plus Language, Enable Subtitles, and Use Audio Descriptions (2025)
Change Language Preferences • Activate Subtitles • Enable Audio Descriptions
HOW TO CHANGE APPLE TV PLUS LANGUAGE
To change your Apple TV Plus language preferences, go to Settings → Profile → Language, select the language you prefer, and then save. This updates menus, descriptions, and recommendations for that profile across all Apple TV Plus devices.
HOW TO TURN ON SUBTITLES
While streaming content, open Audio & Subtitles and select your preferred subtitle language. To enhance readability, you can adjust the font, size, and background under Settings → Subtitle Preferences.
HOW TO ENABLE AUDIO DESCRIPTIONS
To activate audio descriptions, open Audio & Subtitles during playback and select an Audio Description (AD) track if available. For better accessibility, you can also enable SDH/closed captions to include both dialogue and sound cues on supported content.
Troubleshooting: Fixing Common Apple TV+ Streaming Issues
Solutions for Buffering, Connectivity, Download, Audio, and HDR Problems
Buffering or Playback Freezing
Restart your router and device, connect via Ethernet or 5 GHz Wi-Fi, and make sure you have at least 5 Mbps for HD or 15 Mbps for 4K streaming.
Low Picture Quality
Ensure video quality is set to High, confirm your plan supports HD or 4K, and try moving closer to the router or using a wired connection.
App Crashing or Freezing
Update your Apple TV+ app, clear the cache, sign out and back in, or reinstall the app to resolve the issue.
Cannot Connect / Error Codes
Restart your device and network, set DNS to automatic, and make sure you're not using a VPN or proxy.
Audio Problems
Check the audio settings, disable Bluetooth headphones, restart the app/TV, or power-cycle your sound system to fix audio issues.
HDR Too Dark
Switch to a brighter picture mode on your TV, update firmware, or temporarily disable HDR to test.
Downloads Stuck
Free up storage, update your app/OS, turn off VPN, delete and re-download content, or change your download location to an SD card.
Too Many Devices / Stream Limit Reached
Stop playback on other devices, manage downloads, and sign out from devices you don’t use via your Apple TV+ account settings.
VPN or Proxy Detected
Disable VPN/Smart DNS services, use your ISP's DNS, restart the router, or try using a mobile hotspot to check for network issues.
Subtitles or Captions Missing
Enable subtitles/CC, pick the correct language, check your profile language settings, and update the app if needed.
How Good Is Apple TV Plus’s Customer Support?
24/7 Human Chat. Callback Services. Global Help Center.
24/7 Live Chat Support
Apple TV Plus offers 24/7 live chat support via its official website and mobile app. Support agents are available to assist with account issues, billing concerns, playback troubleshooting, device setup, and more, with quick responses.
Phone & Callback Support
You can request a callback from Apple TV Plus support or call a regional support number. Verification is done using a short code, and agents will walk you through solutions step by step to resolve your issue.
Help Center & Self-Service Guides
The Apple TV Plus Help Center contains hundreds of articles and step-by-step guides covering a variety of topics like account management, device setup, streaming quality issues, payments, and troubleshooting for supported devices.
Regional Availability of Support
While phone support and callback services may vary by country, both live chat and the online Help Center are globally accessible, ensuring consistent support across all Apple TV Plus users.
Can Apple TV+ Be Trusted?
We Reviewed Apple TV+ Across Four Key Trust Factors
Sign-In & Device Verification
Apple TV+ requires verification for new devices, and you can review and sign out of active devices remotely. Profile PINs and content restrictions further protect your account.
Privacy Center & User Controls
Apple TV+ provides clear privacy policies with controls to manage your viewing history, profile data, and request content deletion or access where applicable based on region.
Reliability via Apple CDN & Adaptive Streaming
Apple TV+ uses a robust content delivery network and adaptive streaming for smooth playback across devices, ensuring high-quality experiences even with varying internet speeds.
Transparent Plans & Billing
Apple TV+ offers clear, transparent subscription plans with cancel-anytime billing, ensuring that users can easily understand what they’re paying for and how to cancel if needed.
BEST APPLE TV+ DEAL IN 2025 🍏
“Stream exclusive originals at unbeatable prices.”
Apple TV+ – Standard with Ads from £4.99/mo (UK) or $6.99/mo (US)
Enjoy Apple TV+ starting at just £4.99/month (UK) or $6.99/month (US). Watch hit series, award-winning films, and documentaries with personalized recommendations. Upgrade to ad-free Standard or Premium plans at any time for access to higher resolutions and more simultaneous streams. 30-day cancellations available.
Get This PlanDoes Apple TV Plus Offer a Free Trial or Money-Back Guarantee?
Try Apple TV Plus with Occasional Deals and Hassle-Free Cancellation
FREE-TRIAL STATUS
Apple TV Plus does not typically offer a standard free trial. However, they occasionally offer regional promotions or discounted introductory deals, which are subject to change and availability depending on the country.
CANCELLATION & REFUNDS
Apple TV Plus does not provide a money-back guarantee. You can cancel your subscription at any time, and your access will continue until the end of the current billing cycle. No additional charges will be made after cancellation.
Apple TV+ Review Rating Breakdown
Analyzing Apple TV+ Ratings Across Key Categories
From $5.99/mo
How We Rate Apple TV+
Affiliate Disclosure We may earn a commission if you sign up through our links, however, commission rates do not affect our rankings.
Our rating for Apple TV+ is based on a 'Balanced Default' scoring profile, ensuring an objective comparison to other streaming services. For details, check our full ranking methodology here.
How this ensures transparency:
Our process ensures we judge Apple TV+ based on its merits, not external factors. We exclude commissions and payouts from influencing rankings to provide an unbiased assessment.
Apple TV Plus Review: Why It Scores 8.3/10 in 2025
Apple TV Plus Review: Content, Quality, Devices, Value & Performance
Why Apple TV Plus is Worth It in 2025
Apple TV Plus delivers a high-quality streaming experience with an impressive catalog of exclusive originals, seamless streaming in 4K and HDR, and a polished interface across devices.
With flexible pricing options and global accessibility, it continues to be a compelling choice for viewers who value both content and quality at an affordable price.
CONTENT & ORIGINALS
A growing library with top-tier originals, popular licensed content, and a steady flow of new releases in various genres.
STREAMING QUALITY
Sharp, adaptive streaming with support for up to 4K, HDR, Dolby Vision, and Dolby Atmos, offering excellent audio and video quality.
DEVICE COMPATIBILITY
Works seamlessly across smart TVs, streaming devices, game consoles, mobiles, tablets, browsers, and more with multi-profile support for family viewing.
PRICING & VALUE
Flexible pricing plans, including an ad-supported tier, offer great value for access to high-definition content and multiple streams at various resolutions.
PERFORMANCE & STABILITY
Fast start times, stable connections, and reliable performance during peak hours, ensuring a smooth viewing experience.
USER TESTIMONIALS
WHAT PEOPLE THINK ABOUT APPLE TV+
FREQUENTLY ASKED QUESTIONS ABOUT APPLE TV+
What most users want to know about Apple TV+ in 2025
Does Apple TV+ offer a free trial?
Apple TV+ generally offers a free trial period, usually 7 days, but this can vary by region. You may also find longer trial offers during special promotions.
What Apple TV+ plans are available?
Apple TV+ offers a single subscription plan, with no ads. It is available for a monthly fee and supports simultaneous streams on multiple devices. Apple also provides a bundle with Apple One for access to other Apple services.
Can I share my Apple TV+ account?
Apple TV+ accounts are intended for use within a single household, but Apple offers Family Sharing, which allows up to 6 people in one household to share a single subscription.
How many profiles and devices can I use with Apple TV+?
Apple TV+ allows multiple profiles to be created under one account. You can stream on multiple devices simultaneously, depending on the plan. Devices for offline downloads are also supported.
Does Apple TV+ support offline downloads and 4K streaming?
Yes, Apple TV+ supports offline downloads for most content on compatible devices. 4K and HDR streaming is available on supported devices, provided you have the appropriate internet speed.
How do cancellations and refunds work on Apple TV+?
You can cancel your Apple TV+ subscription at any time. Service continues until the end of your current billing cycle. Apple generally does not offer refunds for unused portions of the billing period.